B2B website copy that converts isn’t a product of chance
It’s the result of deep customer research. And knowing how to translate those insights into messaging that resonates and establishes trust with your buyers.
Don’t entrust your project to a “wordsmith”
Get a customer-obsessed conversion copywriter who follows a proven process using tried-and-tested tools of the trade:
- Voice-of-customer (Voc) research—conducted using methodologies developed by experts in the field
- Jobs-to-be-done (JTBD)—a superior way to understand why customers buy a product or service
- Extensive website copy training at Copyhackers—the OG of conversion copywriting for SaaS, tech, and e-comm
Process
How to get the best results working with me
- Internal discovery with your leaders and SMEs
- Product or service inventory
- Competitor research
- Customer research
- Summary of insights shared with you
- Review of positioning and messaging
- Discussion of brand voice
- Proposal of direction for website
- Discussion of supporting assets needed (e.g., case studies)
- Drafting of website copy, page by page
- Figma wireframes for each page
- Comments, collaboration, and revisions as needed
- Project management with your web design agency of choice (I can provide recommendations early on, if needed)
- Creative direction, collaboration, and communication to guide implementation process
- Final proofreading after site goes live
- 45 days post-launch support
To see if we’re a good fit for your website project, book a low-key coffee chat. 🙂
Book a 30-min intro call
Book a 30-min intro call
Book a 30-min intro call
Book a 30-min intro call
“I had the chance to work with Vesna on several copywriting, content writing and editorial projects. We were in the process of launching our new website and wanted someone who could understand the company and help us write key statements to explain our services to our target customers. Using a series of interview questions over the course of four meetings, she was able to understand the business inside out and write our new website and landing pages."
"What impressed me was that Vesna was able to rise to the occasion to write additional company assets beyond the website. She wrote a technical case study based on a webinar recording I sent her, and assisted me with script writing+editing for a company video.
Vesna was a pleasure to work with. Her attention to detail, adherence to timelines, ability to understand highly technical services and create content that explains them well is certainly commendable.
I would gladly recommend her to anyone."
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You’ll be flying business class all the way
You can expect me to steer the project from start to finish. Just sit back, relax, and watch your best B2B website come to life.
- Clear, regular communication and collaborative spirit
- Expert-level management of our project
- Adherence to timelines
- Commitment to best-case-scenario outcomes
- Utter transparency about any limitations or caveats
Don’t be shy. Your questions are always welcome!
